amex

American Express wanted to turn the Gold Card’s dining and grocery benefits into a food experience that felt as craveable as the dishes themselves.

So we brought the restaurant home.

We partnered with chef Calvin Eng of Brooklyn’s well known restaurant, Bonnie’s, and food creator Yiming Lin. Yiming learned to make Calvin’s famous Cha Siu Rib Sandwich from the man himself, then took the recipe home to recreate it in his own kitchen.

The result was a hero social film that connected the two sides of the Gold Card: discovering great food through Resy and bringing that inspiration from the store to your own table.

Campaign Elements: Online video, social media, influencer